Workflow Guide

Tracking Notification Emails

Automatically keep customers informed at every stage of their shipment — in transit, out for delivery, and delivery attempts — with fully customisable emails sent from your own provider.

How It Works

OrderBridge monitors the delivery status of every fulfilled order. When a shipment status changes to one of the three trackable events below, it automatically queues a notification email to the buyer. Each event can have its own subject line and message.

🚚

In Transit

Sent when the carrier accepts the package and it begins moving through the network.

📬

Out for Delivery

Sent when the package is loaded on a local delivery vehicle for same-day delivery.

🔔

Attempted Delivery

Sent when a delivery was attempted but the recipient was unavailable.

Tip: We recommend enabling at least In Transit. Carriers (especially USPS) sometimes skip statuses — a package may jump straight from label printed to delivered without an Out for Delivery scan. Enabling In Transit ensures every customer gets at least one notification.

Setting It Up

1

Open Settings → Tracking Notifications

In your OrderBridge dashboard, go to Settings and scroll to the Tracking Notifications section.

2

Choose Your Email Provider

Select Resend, Postmark, or SendGrid and paste in your API key. These are transactional email services that ensure reliable delivery — free tiers are available on all three.

3

Configure From Name, Reply-To & Signature

Set the name customers see in their inbox (e.g. Your Shop Name), a reply-to address for replies, and an optional signature appended to every message.

4

Select Which Statuses Trigger Emails

Tick any combination of In Transit, Out for Delivery, and Attempted Delivery. Each status is independent — enable only the ones that make sense for your shop.

5

Customise Each Message

Write a subject line and message body for each enabled status. Use the template variables below to personalise each email automatically.

6

Send a Test Email

Use the Send Test button to preview what your customer will receive before going live.

7

Enable Tracking Notifications

Toggle the feature on. From this point, every status change on a fulfilled order will automatically trigger the appropriate email.

Template Variables

Use these placeholders in your subject line or message body — they are replaced automatically with the real values for each order.

VariableReplaced With
{{customer_name}}The buyer's full name
{{order_number}}The Etsy receipt ID (e.g. 3980564640)
{{product_name}}The first product name in the order
{{shop_name}}Your Shopify store name
{{tracking_number}}The shipment tracking number
{{shop_signature}}Your configured signature (renders as a separate paragraph)

What the Customer Receives

Every notification email includes:

Carrier Tracking Links

OrderBridge automatically uses the right tracking URL based on the carrier:

Idempotency & Catch-Up

Each notification is sent at most once per order per status — enabling the feature mid-stream won't flood customers with duplicate emails. If an order was already at a trackable status when you first enable the feature, OrderBridge will send the appropriate notification on the next delivery check cycle so no one is missed.

International shops: For shops outside the US, OrderBridge receives full address and tracking data directly via the Etsy API. Tracking notifications work identically for all shops regardless of country.

Tips & Best Practices