Keep customers informed at every step — real-time tracking updates when their order moves, plus a personal follow-up after it arrives.
Turn one-time buyers into loyal customers
Happy customers who receive a thoughtful follow-up are more likely to leave positive reviews.
Stay top-of-mind and encourage customers to shop with you again.
Give customers a chance to reach out privately before leaving negative feedback.
Stand out from big retailers with genuine, personalized communication.
Reach customers at the right moment
Order syncs to Shopify via OrderBridge. The journey begins.
Tracking number added in Shopify. Customer gets shipping notification.
Carrier confirms delivery. OrderBridge starts the follow-up timer.
Your personalized message reaches the customer at the perfect moment — after they've had time to enjoy their purchase.
Why wait? Sending immediately after delivery can feel pushy. Waiting 1–3 days gives customers time to open and appreciate their purchase, leading to more genuine, positive responses.
What your customers will receive
Hi there!
I hope your handcrafted oak candle holder arrived safely and is already making your space feel cozier!
I'd love to hear what you think. If you have a moment, a review on Etsy would mean the world to my small shop. And if anything isn't perfect, please reply to this email — I'm here to make it right.
Thanks for supporting handmade! 🌿
Requires customer email: Follow-up emails need the customer's email address. Use Delayed Import mode with the browser extension to capture this data from Etsy orders.
Configure once, runs automatically forever
Go to Settings in your OrderBridge dashboard and turn on "Follow-Up Emails."
Choose how many days after delivery to send the email (1–7 days recommended).
Write your from name, reply-to address, subject line, and email body. Make it personal!
Include your name and shop name for a personal touch.
Respect customer preferences and stay compliant with email regulations.
| Setting | Description | Example |
|---|---|---|
| From Name | Who the email appears to be from | Sarah at Woodland Crafts |
| Reply-To | Where replies go | sarah@woodlandcrafts.com |
| Subject | Email subject line | How's your order? 💌 |
| Delay Days | Days after delivery to send | 2 |
Inspiration for your follow-up emails
Direct but friendly ask for a review, with an offer to fix any issues.
Simple thank you without asking for anything. Builds goodwill.
Thank them and mention related products or upcoming items.
Ask customers to share photos for social proof.
Keep it short: The best follow-up emails are 3–4 sentences. Respect your customer's time and they'll respect you back.
Get better results from your follow-ups
Be genuine and personal. Write like you're talking to a friend, not a customer.
Offer to fix problems before asking for a review. Shows you care about quality.
Include an unsubscribe link. It's required by law and builds trust.
Don't send multiple follow-ups for the same order. One thoughtful email is enough.
Don't use aggressive subject lines like "LEAVE A REVIEW NOW!" Be friendly, not pushy.
Don't send immediately after delivery. Wait 1–3 days for the best response rate.
Proactive updates that reduce "where is my order?" messages
Proactively answering "where is my order?" before the customer even thinks to ask.
Customers feel valued and informed. Transparency leads to loyalty.
OrderBridge monitors tracking and triggers emails the moment a status changes.
Choose exactly which status changes trigger an email. Customize every message.
Enable any combination of these tracking statuses
Sent when tracking confirms the carrier has the package and it's on its way. Reassures customers their order is moving.
Sent the morning of delivery. Creates excitement and lets customers know to expect their package that day.
Sent when the carrier tried but couldn't deliver. Prompts customers to check tracking and arrange re-delivery before the package is returned.
Each status fires only once per order. OrderBridge tracks which emails have been sent and will never send the same notification twice, even if the carrier reports the status multiple times.
From package scan to customer inbox
The delivery check worker polls USPS, UPS, and FedEx for every active shipment.
When a status changes to In Transit, Out for Delivery, or Attempted Delivery, a notification job is queued.
The customer receives an email with your custom message and a one-click tracking button.
Once the package is delivered, the post-delivery follow-up timer starts. Both features work hand-in-hand.
An "Out for Delivery" notification your customer might receive
Hi Sarah,
Great news — your order #28451 is out for delivery today! Keep an eye out.
Sarah
Woodland Crafts
Tracking #: 9400111899223760461234
Tracking button included automatically. Every tracking notification includes a one-click "Track your package" button linked directly to the carrier's tracking page. No setup required — it's added to the email automatically.
Configure in under 5 minutes
In your OrderBridge dashboard, go to Settings and scroll to the "Tracking Notifications" section.
Toggle on "Tracking Notifications." You can disable it at any time without losing your settings.
Check the boxes for In Transit, Out for Delivery, and/or Attempted Delivery. You can enable any combination.
Emails are sent from Your Shop via OrderBridge. Set a reply-to address so customers can respond directly to you.
When you enable a status, expandable fields appear to customize the subject line and message body for that specific trigger. Leave them blank to use the built-in defaults.
The signature field appears at the end of every tracking email via {{shop_signature}}. Add your name, shop name, or a short sign-off.
Use the Test button to send a preview to any address. Choose which status to preview so you can check each template.
Personalize with template variables
Use these placeholders in your subject lines and message bodies. OrderBridge replaces them automatically with the real order data.
{{customer_name}}
The customer's first name
{{order_number}}
The Etsy receipt / order number
{{product_name}}
Name of the product ordered
{{shop_name}}
Your Shopify shop name
{{tracking_number}}
The carrier tracking number
{{shop_signature}}
Your custom signature block
Default messages are ready to go. If you don't customize a status, OrderBridge uses a polished default message. The tracking button and Etsy order reference are always appended automatically — you don't need to add them.
Subject: Your order is on its way! 📦
Subject: Your order is out for delivery today! 🚚
Subject: We tried to deliver your order
Get the most from tracking notifications
This is the highest-value trigger. Customers love knowing their package is arriving today — it creates anticipation and reduces failed deliveries.
Tracking emails are sent from OrderBridge's address. A reply-to ensures customers can reach you directly if they have questions.
This email can save an order. Prompting the customer to act before the package is returned prevents headaches for both parties.
Tracking notifications are one-per-status. Combined with your follow-up email, the total is at most 4 emails per order — still reasonable.
Without a signature the email can feel cold and automated. Even a simple "— The [Shop] Team" makes a big difference.
Use the test button to preview each status before going live. Check that your from name, reply-to, and message look right across email clients.
Requires customer email: Like follow-up emails, tracking notifications require a captured email address. Make sure Delayed Import mode is set up so OrderBridge has email addresses for your Etsy orders.
Both features are included in all OrderBridge plans. Enable them in Settings and let OrderBridge handle the communication while you focus on making great products.
Get Started